For Flexa I worked on the positioning of their
decorative paint lines. With consumers, different levels can be distinguished in taste. Which paint line belongs to which consumer? How do we coordinate communication?
Special thanks to Daniēl de Lange.
In this assignment I worked together with the advertising agency 'van Walbeek etc'.
The following images come from their communication concept for p.o.s. material, print, and TV, by van Walbeek etc.
'The hands of proud users of Flexa'.