My consultancy style can be characterized by dialog. By asking questions, and understanding where an organization or brand stands, I determine together with my client what direction the organization, brand or product should take.
I create a context and provide clarity in order to prevent impulsive short-term decisions that do not serve the strategic goal. I make sure that all activities align with the long-term strategy, irrespective of what it concerns: product development, communication or store design.
1. Consultancy activities on brand identity and corporate strategy.
Analysing a company's heritage and developing a brand identity rooted in its legacy. I work with companies operating in the mass market as well as in the high end luxery segment.
With my extensive knowledge of and experience with lifestyle and consumer products I help identifying a company's strengths and weaknesses by analysing changes in the market place, competition, and today's trends.
Together with management I visualise a company's future, develop new concepts that strengthen the brand identity, and create a roadmap to implement the new corporate strategy.
2. Hands on development of product ranges and collections.
I am an expert on product styling, development and segmentation. Depending on the situation I either style products that strengten excisting ranges or collections within the company's own corporate identity, or I style products that need to fit the design principles as stipulated in a licence agreement.
Further in this proces I conceptualise packeging and graphic design identity to create a comprehensive image.
3. Creating visual communications.
One identity requires one visual language. In the role as concept coordinator I translate a brand identity into visual communications material and I act as art director for photograpy, film, magazines, websites, social media content, and exhibition stands.
4. Designing and styling of corporate spaces.
People need spaces to meet and connect. I help enterprises develop their corporate spaces. I visualise their corporate identity in 3d by choosing the best colours, materials , furniture and objects to decorate. But most importantly I aim to create an admosphere that vibrates the organisation's spirit.