Vroom & Dreesmann.

The commercial agenda indicated which products were brought to the fore in which period. This happened in themes. The aim was to bring out as many product groups as possible within the themes. I show a number of examples here. From the conceptual idea to what was presented in the stores.

The work consisted of coordinating buyers, product group stylists, communication department, visual merchandisers and display employees.

The Vroom & Dreesmann project also involved the restyling of 20 branches.

Within this type of large-scale projects you are often also confronted with issues from the past. For example with a batch of lambs that were ordered as display materials much earlier.

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