At Cornelis Johannes we only sold what we found beautiful ourselves. The collection consisted mainly of vintage furniture, unique items of clothing, objects, interior and fashion accessories. The style of the collection was created by styling. The vintage furniture was always 'restyled' with luxurious but sturdy fabrics. The wood was also 'finished' again. The lamp collection consisted solely of unique pieces. We collected ceramic lamp bases from the fifties and sixties. These were given new wiring and a new handmade shades. The shades were adjusted to the structure and color nuances of the ceramic bases.
The store was completely redesigned every two weeks, often thematically. We assumed that the store floor was a theater floor. To support this, we organized the so-called C-J matinee on Sunday afternoons. These were events where the products had a leading role and were supported by theater, music, atmosphere etc.
The collection was created by styling.
The restyled lamps from the fifties and sixties were unique.
All furniture was renovated, restyled and refinished.
Unique pieces, objects and finds.
The store was redesigned every two weeks, often thematically.
The store as a theater floor during the C-J matinee. Events where the products were given a leading role and were supported by theater, music, atmosphere etc.
C-J matinee: Noël Noir
The matinees were decided and the customers were invited. Only black Christmas accessories were sold on this afternoon. There were living mannequins in the store. They moved around the store on experimental music in 'slow motion'. They were dressed in unique black items from the collection. photos: Pascal Ollegot
C-J matinee: Lazy Afternoon.
Cocktails and fresh juices were served on this afternoon. All in a 'singer songwriter' style with a 'touch' of the twenties. Especially for this afternoon, we asked singer 'Dezibelle' to compile a CD that could be purchased from us. 'Dez' was dressed in a beautiful cocktail dress and accessories from Cornelis Johannes. Photo of 'Dez' by Chester Bouwman. | Hair and make-up was provided by Britt Sleebos.
C-J matinee: Circus.
As part of the 'in-design route' of Elle Living Magazine, we have converted the store into a circus. Including clowns. The store was literally upside down.
This C-J matinee was part of an anniversary in our company. Here a catering on the next day. Catering was done by my other company In-Soest in collaboration with Chateau Briand. A buffet with pies that looked like sweet pies but were actually savory. With myself as a host.
featured in the press
Gouden Woonboek Magazine chose Cornelis Johannes in fifth place of the most creative shops in the Netherlands.
VT Wonen Magazine.
Veel lifestyle magazines kozen bij het fotograferen van reportages voor objecten uit de collectie van 'Cornelis Johannes'. Deze werden prominent in beeld gebracht. Hierbij enige voorbeelden.