Kwantum the 25th anniversary year.
During the 25th anniversary of Kwantum I was instructed to carry out a number of special things. I have been working with the buyers for a number of seasons to coordinate the various product groups more closely.
In the anniversary year, in addition to the usual focus on the 'p' of price, there was also room to illuminate the collection as a whole. For example, we made an insert about the lifestyle of Kwantum. This was added as an appendix to a number of prominent periodicals. It remained important to underline the fact that everything is in stock at Kwantum. We therefore made visuals for in-store communication with the theme; Atmosphere supplied from stock. In order to further emphasize this feeling, the lifestyle atmospheres were presented and photographed in the loading bays of trucks.
Special thanks go to Eric Coorens.
Insert at lifestyle magazines.
Selection of photos made for in-store communication; Atmosphere available from stock. | Photography: Lon van Keulen.
Kwantum also wanted to organize a festive gathering for all its suppliers from all over the world. It was important that the guests could be invited at home at Kwantum Headquarters. The shipping center was also located at the head office. We have completely converted this to accommodate the many guests in the house. Including floor coverings, mood lighting, catering, exhibitions and interesting presentations. Here too we used the loading platforms and the loading bins of trucks to present the 'Kwantum through the years' exhibition. Kwantum is known for its full-page newspaper advertisements. Over the years, we have made a selection of these in the archives and made so-called 'blow ups'. After a true search through many thrift stores, we found many of the articles that were on the advertising pages.
The expedition that is located at the head office was completely converted to receive the many guests 'in-house'.
For a number of speakers we designed the audiovisual presentations for their birthday speeches.
Exhibition: Kwantum through the years.
Kwantum is known for its full-page newspaper advertisements. Over the years, we have made a selection of these in the archives and printed them as so-called 'blow ups'. After a true search through many thrift stores, we found many of the articles that were on the advertising pages. (Here I show some of the loading docks in which the exhibition was presented.)